Nonprofit / Veterans Support
SEO, Marketing Strategy Consulting, Website Optimization
Operation Healing Forces
Keyword Research & Integration: Identified and integrated high-priority keywords into website.
SEO Optimizations: Optimized meta titles and descriptions to improve visibility in search engines.
Content Strategy: Enhanced user flow by improving the navigation bar, ensuring easy access to key pages.
Navigation Mockups: Designed a new navigation structure to align with SEO best practices & UX.
Website Adjustments: Regularly made website changes, ensuring pages were properly optimized.
Biweekly Consulting: Provided ongoing recommendations and reports to monitor the impact.
31.7%
Increase in Organic Search Users
47.8%
Increase in Total Users
Total users increased by 47.8%, demonstrating a substantial boost in traffic as a result of SEO and strategic updates. This increase came from a combination of organic search, direct traffic, and social referrals.
The most visited pages were the OHF Retreat Program, Donate, and Events pages, showing increased user interest in OHF's programs and mission.
The site's session duration remained strong at an average of 2 minutes and 6 seconds. This shows users are spending valuable time engaging with the content, particularly across key pages like the OHF Retreat Program and Donate pages.
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